It may seem a little wild to spend this much on a brow pencil, we get it, but this one really is worth the price. The color it packs is super pigmented, meaning you only need to use it a little bit at a time, meaning one pencil lasts forever (which should help take the sting out of the price). It's every time and has the nicest, smoothest texture. We just wish it came in more than five colors.